Investigación de mercados / David A. Aaker, George S. Day; traducción Jaime Gómez Mont
By: Aaker, David A.
Contributor(s): Day, George S [Gómez mont Jaime].
Material type:
BookPublisher: México : Mcgraw-Hill, 1989Edition: 3ed.Description: 715 p. ; 22cm.ISBN: 9684224869.Subject(s): Investigación de merecadeo | Mercadeo -- Mercadeo -- MercadeoDDC classification: 658.83
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libro General
|
Biblioteca Luis Carlos López (Sede Zaragocilla) | Colección General | 658.83 A111 (Browse shelf) | Ej. 1 | Available (Consulta externa) | ZARDE7196 |
Incluye glosario e índice
There are no comments for this item.